When Google finds a new website, they evaluate it to see whether the site is a real or Spam. Most of the Webmasters / Site Owners know the process as “Google Sandbox” or the "Sandbox Effect". It is actually the Spam-review process at Google, which uses both automated filters and human review.

There are wide ranging estimates for how long sites stay in the Sandbox, but it is generally between 2 weeks and 3 months.

While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site.

Below are some ethical steps to be followed to minimize the sandboxing effect and to jump out of it.

  • Actively gather content and good links

  • Plan ahead - set up your site and register your domain as soon as possible

  • Buy old or expired domains

  • Host on a well- established host (like HolidaySiteBuilder.com)

  • Concentrate on less popular keywords